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Case study · Marketplace + E-commerce SaaS

OnePlace

A verified multi-vendor marketplace and a Shopify-style SaaS for Pakistani sellers.

Multi-vendorMarketplace + store SaaS
4+Role-based dashboards
7-dayEscrow inspection window
iOS + AndroidMobile apps

Overview

OnePlace started from a simple observation: Pakistani retailers, distributors and brands needed a trustworthy way to sell online — and buyers needed confidence that what they order is genuine and that their money is safe.

I designed and engineered OnePlace as two products in one. For buyers it is a verified marketplace with daily deals, wishlists, nationwide cash on delivery and live order tracking. For sellers it works like Shopify: a seller can register through the Seller Center and run a complete online business — their own storefront, products, inventory, orders and payouts — from their own dashboard.

Behind the scenes the platform is a full SaaS system: separate role-based dashboards, escrow-backed payments with dispute resolution, courier integrations with TCS and Leopards, local payment methods, an affiliate programme, a blog, a help centre and native mobile apps.

The challenge

Online shopping in Pakistan suffers from a trust gap: buyers fear fake products and lost payments, while small sellers cannot afford to build and run their own e-commerce technology. The platform had to solve trust for buyers and technology for sellers — at the same time, at national scale.

How I built it

  • Designed a multi-tenant architecture so every seller gets their own store, dashboard and data, while the marketplace shares one catalogue and checkout.
  • Built escrow-style payments: money is held until the buyer's 7-day inspection period passes, with a dispute workflow when something goes wrong.
  • Integrated local logistics (TCS, Leopards) and local payments (JazzCash, Easypaisa, COD, cards) so it works the way Pakistanis actually buy.
  • Created separate role-based dashboards — admin, seller, customer and affiliate — each showing only what that role needs.
  • Made it fast, SEO-friendly and mobile-first, then extended it to native iOS and Android apps.

The result

A live, nationwide e-commerce platform that gives sellers their own online business without technical skills, and gives buyers verified products, protected payments and tracked delivery — built and engineered end to end.

Inside the platform

Modules & dashboards

01

Buyer marketplace

Category browsing, search, best sellers, daily & mega deals, wishlist, cart, checkout, order tracking and reviews.

02

Seller Center (SaaS)

Sellers onboard themselves and run their own store: product catalogue, variants, stock, pricing, orders, shipping and payouts.

03

Admin dashboard

Platform-wide control: seller verification, product moderation, orders, disputes, payouts, commissions, content and analytics.

04

Customer dashboard

Orders, live tracking, returns within 7 days, wishlists, addresses and support tickets.

05

Affiliate programme

Affiliates promote products and earn commission through tracked links and their own dashboard.

06

Mobile apps

Native shopping experience on the App Store and Google Play, connected to the same platform APIs.

Features

What it does

Key capabilities of OnePlace, live at oneplace.com.pk.

  • Escrow-backed payments with a 7-day inspection period
  • Dispute resolution between buyers and sellers
  • TCS & Leopards courier integration with live tracking
  • Nationwide Cash on Delivery
  • JazzCash, Easypaisa, Visa, Mastercard & bank transfer
  • Product authenticity verification for sellers
  • Daily deals, limited-time mega deals & featured products
  • Affiliate programme with commission tracking
  • Blog and help centre for SEO and customer support
  • Delivery across Karachi, Lahore, Islamabad, Peshawar & all of Pakistan

More work

Other projects

EdTech platform & academy website

PSTA

The complete website and learning platform for PSTA — Professional Skills & Tech Academy in Abbottabad: course catalogue, online admissions, student login, verifiable certificates and a career-guide blog for campus and online students across Pakistan.

  • Next.js
  • React
  • Node.js
  • MySQL
psta.com.pk