Case study · EdTech platform & academy website
The digital home of Professional Skills & Tech Academy, Abbottabad.
PSTA (Professional Skills & Tech Academy) trains students in Abbottabad and online across Pakistan in in-demand digital skills — Python, AI automation, digital marketing, ethical hacking, e-commerce, social media marketing, full-stack web development and more.
I designed and developed PSTA's platform so a student can discover a course, compare fees, apply online, log in and later verify their certificate — all in one place. The site is built to rank: structured course pages, a career-guide blog and technical SEO make PSTA discoverable to students searching for courses.
It is also where much of my own teaching happens: the photos on this site are from certificate ceremonies of PSTA students who completed courses like Office Automation.
A growing academy needed more than a brochure site: students had to find the right course, trust the academy, enrol without visiting, and prove their certificates to employers — while the academy needed to be found on Google.
A complete academy platform supporting 23 courses and 500+ students across campus, online and hybrid learning — with a 4.9★ Google rating shown on the site.
Inside the platform
Course pages with duration, fees, outcomes and modes (campus, online, hybrid) across 12 categories.
Students apply online for campus or live online batches in a few steps.
A personal area for enrolled students.
Every certificate issued by PSTA can be verified online by employers and clients.
Articles on coding, cyber security, digital marketing and careers that bring in organic traffic.
Transparent course fees, searchable FAQ, WhatsApp chat and map for walk-in students.
Features
Key capabilities of PSTA, live at psta.com.pk.
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